It doesn't matter what your reasons are for starting a blog. Getting readers to read a post is only the first step. It is only by developing your relationship with your readers that you will achieve your goals.
And email newsletters are a crucial tool for building those relationships. Social media is helpful, but email still has some unique intimacy - it's more of a personal, personalized conversation, plus newsletters (still) the best way to turn lead into sales. .
You understand the "why" behind email newsletters, but what about the "how"? What
best email newsletter service will help you? achieve your blogging goals ?
The best e-newsletter services for your blog
Here are the highlights of the most popular ones for you to decide for yourself.
1- Constant contact
Founded in the 90s, Constant Contact has been around for a while. Known for their dedicated customer support, they focus on providing email newsletter service for small businesses and non-profit organizations.
Learn More -
Constant Contact Review
Key Features- Hundreds of email templates
- Drag and drop WYSIWYG email editor
- Real time analysis
- Organize and group your contacts using categories and tags
- Create and track ecommerce coupons
- Create polls and polls
Advantages- Constant Contact provides phone support
- Easy to use even if you are not very tech savvy
- Impressive list of plugins
DisadvantagesStrange auto-response system.
Constant contact is best for:
Small businesses and nonprofits are your main target audience. If you're not very tech savvy and phone support is a priority for you, Constant Contact may be a good option.
2- MailChimpThere is much more to MailChimp than your cute pet, Freddy. They are one of the most popular email newsletter providers for a reason. MailChimp is known for its ease of use, intuitive interface, and great email design.
Key Features
- Lots of email templates
- Flexible drag-and-drop email editor
- A / B testing
- Basic segmentation
- Autoresponders series
- Ecommerce integrations (Magento, WooCommerce, 3dcart, etc.)
- Built-in analytics and Google Analytics integration
- Preview email layout in various screen sizes
- Advanced RSS to email newsletters with custom merge tags
Advantages
- Intuitive interface that is easy for beginners to learn quickly
- Lots of beautiful mobile templates
- Flexible and easy-to-use drag-and-drop email editor - customize everything (font, colors, sizes, etc.) without knowing any code
- Pay-as-you-go plan for infrequent senders
Disadvantages- Registration forms are limited and difficult to design if you don't know HTML / CSS
- The segmentation and automation features are basic.
- Connect to the Shopify store through a third-party app
- Without the help of the telephone
MailChimp is best for:
Ecommerce is MailChimp's primary target audience, and it's where they really shine. If you are selling a physical product online, MailChimp is for you. MailChimp is also great for bloggers sending simple email newsletters or RSS-driven campaigns to small lists (it's free for 2,000 subscribers!). MailChimp is the best in RSS campaigns.
3- SendinblueSendinblue is a marketing tool that enables SMBs to communicate and grow on one platform with email, SMS, marketing automation, CRM, chat, and more.
Key Features- Intuitive drag and drop email editor
- Advanced marketing automation and segmentation features to target lead-based email contacts, on-site actions, etc.
- SMS marketing messages and autoresponder
- Real-time analysis with click map, GA integration
- Transactional emails
- Enrollment forms
- CRM and Chat
Advantages- low price
- Unlimited contact storage
- Integration with lead generation tools, CMS and e-commerce platforms.
Disadvantages- The plan's free sending limit is 300 emails per day.
- Multi-user account is only available on Premium and Enterprise plans
Sendiblue is best for:
Whether you're just starting out or already familiar with email marketing, if you're looking for robust software, solid support, and great value for money, check out
Sendinblue review.
4- AWeberFounded in 1998, AWeber is one of the most popular email newsletter providers. Known for their robust features, they offer a free trial and a money-back guarantee.
Key Features
- Hundreds of email templates
- list segmentation
- Proactive spam tool for optimal delivery
- A / B testing
- Reports and Analytics
Advantages- Extensive reports and analysis; Ideal for companies with the need to keep all team members on the same page
- Flexible: good balance between ease of use and advanced functionality
- Good customer service by phone, live chat or email
- Includes access to a library of thousands of stock photos.
Disadvantages- Segmentation is awkwardly implemented. Subscribers are counted multiple times if they are on multiple lists, which can increase your price.
- Segmentation is very basic. You can't automatically segment subscribers based on their actions.
- The email editor has a reputation for not being easy to use.
AWeber is best for:AWeber is more geared towards businesses or email marketers than people. Honestly, AWeber offers some nice features, but if you're an individual blogger it's nothing you can't get on a better platform for the same or cheaper price.